IHII Article Archives
Using Keywords In Web Page
Titles
While
selecting the proper keywords to use in your meta tags is crucial to your search
engine rankings, it is highly recommended that the placement of related keywords
be used in the page title itself. Whatever text you place in the title tag
appears in the title bar of your visitors browser when they view your web
page.
One of the most important factors in how a search engine may decide
to rank your web page, is The actual text you use in the title tag. Besides
that, most, if not all major web crawlers will use the text of your title tag as
the text they use for the title of your page in your listings.
If
your website as a series of websites or linked pages and not just a single home
page, you must bear in mind that each page of your website must be search engine
optimized. The title of each page, the keywords you use on that page and the
phrases you use in the content will draw traffic to your site.
This
unique combination of keywords, phrases and content will draw customers using
different search engine terms and techniques, so be sure you capture all the
keywords and phrases you need for each product, service or information
page.
One of the most common mistake made by small business owners when
they first design their website is to place their business name or firm name in
every title of every page. Actually most of your prospective customers do not
bother to know the name of your firm until after they have looked at your site
and decided it is worth book marking.
So, while you want your business
name in the title of the home page, it is probably a waste of valuable keywords
and space to put it in the title line of every page on your site. Consider
putting relevant keywords in the title so that your page will display closer to
the top of the search engine listing.
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David
Mumme publishes the In Home Internet Income Newsletter,
a weekly resource
guide for the internet marketing community.
You may subscribe free at:
http://www.inhomeinternetincome.com/IHIIsubscribe.htm
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This
article may be freely distributed as long as the authors resource box is
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edited.
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